It’s a game that always works well! If participants don’t get the same 3 candy images, they must perform a dare. Encourage your community to vote for the most beautiful makeup and reward the winner. https://www.pinterest.com/growingsocialme/halloween-campaigns Capitalizing on community events is one Halloween marketing idea that requires only a light lift on your end. Halloween Campaign Ideas - Glorify has bought 13 ideas & newest trends in e-commerce and figures, and look at how we can take full advantage of Halloween. whatever it takes, you have to showcase that very Halloween theme with every resource you use. Halloween spending is projected to reach $6.9 billion this year. According to the National Retail Federation and Statista, Americans spend about $9.1 billion annually on the holiday — from decorations to costumes to makeup to candy.. This idea is excellent in the current times of pandemic, as it lets you raise funds without organizing any gathering. When it comes to holidays, arguably none is better suited for experiential marketing Ideas for characters or campaigns built around werewolf hunting, vampire slaying or even playing as a spectral assassin are available. Users had to rebuild the puzzle as quickly as possible and find the player hidden behind the costume. Halloween campaigns to keep customers on their toes and opening their wallets. Inspiration. Last year, Fortnite released the Skull Trooper “skin” for Halloween, before the game reached the phenomenal levels of popularity it enjoys today. The question on everyone’s minds: Will Fortnite reinstate the Skull Trooper skin for Halloween this year? UNICEF Canada is banking on nostalgia with a reboot of its traditional Halloween Heroes campaign, where kids would go trick or treating with orange UNICEF money boxes, collecting donations house to house while they collect candy. What’s more, brands and businesses go all out to create the most hair-raising (and fun!) In a Halloween campaign titled “Bite Size Horror,” confectionary giant Mars screened a series of four commercials for Skittles, Sunburst, Snickers, and M&Ms, each featuring a mini horror movie. Emotion, of which Zombie Skittles have plenty! So there you have it - six spookily effective and simple campaign ideas for your social media on Halloween. In fact, in 2019, an astute blogger found an M&Ms Halloween product on a Target store shelf in mid-July! To engage its supporters, the Belgian football club RSCA created a puzzle with pictures of players dressed up for Halloween. Here are 13 easy Halloween promotion ideas you can use to ignite spooktacular sales. _qual_async.push(['createIframe', 'qualifio_insert_place_664616', 'qualifioshowcases.qualifioapp.com', '20', 'A9C0C425-0BDC-21C1-5F21-3A46F0582A96', '100%', '1200', '', '', '', 'max-width:810px;margin:0 auto;']); With the “Guess who?” game, internet users have to guess, for example, the person hidden behind a deteriorated image (blurred, pixelized, etc.). Every installment led up to two alternative endings, and viewers were asked to vote on their preferred finale. It’s a great example of content designed to appeal to different target audiences. Scavenger hunt. For Halloween, ask your audience to find the celebrity hidden behind the costume. Running giveaways leading up to Halloween can be a great tactic in building up an audience and increasing sales. The campaign featured a weekly installment of an ongoing ghost story, promoted on Facebook, Instagram, and Twitter. From ghosts to ghouls, it’s clear that brands are having fun getting into the spirit with Halloween email campaigns. Check out how Kate Spade announced their discount offer, designing it like a dialogue with their recipients. It has become so popular that it only falls behind Christmas for the most celebrated US holiday. https://blog.bizzabo.com/halloween-experiential-marketing-campaigns It’s a spooky and fun atmosphere … You might also like. If you need some assistance and inspiration creating last-minute Halloween email campaigns… Gamification is the latest trend of digital marketing and Halloween is the perfect time of the year to gamify your marketing strategy.Launch branded mini-games as part of your Halloween marketing campaign, collect leads and boost brand and product awareness!. The product comes with 5 tasty Halloween themed flavors, such as Boogeyman Blackberry and Mummified Melon. Below is a list of campaign ideas to get your party started. The following week, the story continued, based on the previous week’s winning ending. Here Are 5 Halloween Restaurant Ideas 1. Imagine a tablet in-store, encouraging visitors to participate in your jackpot and leave their contact information to win their weight in candy, for example. Spice up your Halloween content campaigns with creative inspiration from these seven spooky examples, and you’ll be celebrating with scary-good results! This was achieved by integrating FTV’s Single Sign-On system with the Qualifio platform. Halloween is a fun time to celebrate unusual yet interesting activities with your family and friends.Every day is an opportunity for your venture to act upon its aspirations. Halloween Marketing Ideas to Brew Up Business Halloween-ize Your Products. This year, UNICEF has launched its Halloween Heroes campaign in a fully digital online format, based on four “hero” characters representing kids’ right to childhood in areas like water, food, education and security. All Rights Reserved. Get inspired by the campaigns created by the Qualifio platform users, which made its participants win a housewarming party. If it seems like the spooky season starts earlier with every passing year, you’re not wrong. Oh yeah baby - a mimic! Straight to your inbox, twice a month. But, Halloween is more than that, it is truly a consumer holiday that allows people to express themselves, be creative and festively celebrate. Just check out the impact of the suspense-laden campaign on Google Trends — interest in the search term “Fortnite Halloween skins” just keeps going up and up: Halloween is not for the faint of heart, and that’s true even within content marketing. It takes time, knowledge, experience and creativity to write adventures that will inspire great stories. What are creative… A fun, easy and quick campaign to create! Check out the Skittles “Bite Size Horror” commercial, which freaked out spectators when it was screened at a Yankees vs Indians baseball game: https://www.youtube.com/watch?v=TVA9364wEBQ. So, what are you waiting for there is no time to waste. Related: 4 copywriting tips for your newsletters. Copyright © qualifio.com. Top 07 Halloween advertising ideas to boost your holiday sales 1) Forbidden Pizza Website – Woo customers with a spooky experience. Use a re-skinned Shambling Mound as a Pumpkin Patch Big Bad. No, you don’t have to suddenly start making candy or costumes or plastic skeletons. Now, she's devoting her time to digging deep into every aspect of performance marketing, writing all kinds of Outbrainy content, while raising three kids, a cat, and running her own writing business. Decorate your store and social media profiles. Copyright © 2021 Outbrain Inc. All rights reserved. Halloween might be the new best time to throw a fundraiser. Burger King offered a free Whopper burger to the first 500 people to visit select Burger King stores dressed as a clown. Skoda, however, decided to appeal to the kid inside every adult. It just goes to show that in content marketing, you don’t always have to be new and original – sometimes, you can rejuvenate an old theme and make it powerful for a new generation. For Halloween, PromoFarma ecommerce created a shell game. I had just seen Event Horizon and loved the idea of the characters finding a derelict ship in the middle of the ocean, one that had gone missing a decade earlier. Think again! With this crafty demographic in mind, Target created a home for DIY digital content on Instagram. The Halloween Horror Nights event, held at Universal Studios locations in Florida, California, Japan and Singapore, is a popular Halloween tradition, combining mazes, attraction, parties and more, all with a horror theme. The language we use in an email campaign is one of the most influential elements that will decide whether someone converts into a customer or not. And before you mutter that it isn’t easy for some businesses to link their industry to Halloween, consider how The Heart and Stroke Foundation of Canada used a little Halloween horror in a marketing campaign to promote awareness of CPR. https://www.outbrain.com/blog/best-halloween-content-marketing-campaigns We asked leading PR and marketing experts to provide their best ideas and success stories on Halloween campaigns. Here are some Dungeons and Dragons 5th Edition Halloween Campaign Ideas for the upcoming holiday. If you thought Halloween was all about kids in costumes collecting candy, then you are missing out on the beautiful, dark side of Halloween. 30 Halloween Marketing Ideas 1. Available this Friday October 4th at 10 AM PST!!!!!! Every year, brands spend millions and use their creativity to find the best Halloween campaign that will blow their fans’ minds. Online, you can host your jackpot in a dedicated tab on your Facebook page, on a page of your website or a dedicated site. Visitors were invited to click on the pumpkin behind which they thought the €500 of gifts were located. So, to help you start your holiday marketing right, let’s take a look at Halloween marketing and Halloween ideas you can use to kickstart your business’s holiday season craze! This list of 7 Halloween campaign ideas will help build your brand while having some spooky fun: 1 Halloween Campaign Idea #1: Adjust your Product Offerings. 171 million people partook in some sort of Halloween festivity in 2016, spending more than 8 billion dollars! https://www.massmailsoftware.com/blog/halloween-email-ideas With this crafty demographic in mind, Target created a home for DIY digital content on Instagram. See more ideas about awareness campaign, halloween 2013, fundraising. It may sound like a trick to hang $9.1 billion in front of a predominately ecommerce audience. For some surprising reasons, Halloween is counted to be a great time for email campaigns to flourish. In 2016, 171 Million Americans planned to celebrate Halloween, with total Halloween spending reaching $8.4 billion. Sep 13, 2013 - Explore Content Equals Money's board "Halloween Campaigns", followed by 595 people on Pinterest. The campaign created suspense over a few days before the launch of the spooky collection on October 4, with the release of a long-form half-hour YouTube video, and Instagram posts and teasers to get customers in the Halloween mood. . (function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','//qualifioshowcases.qualifioapp.com/kit/qualp.2.min.js'); Browsing Tag. This year, the graphics can be scanned to Snapchat, where they unlock Halloween-themed filters. https://www.thisisbeacon.com/social-media/halloween-social-media The farmer has gone missing, and his fields seem to shift. The “how to” makeup videos were promoted on social media under the #DiorMakeupHalloween hashtag, targeting an entirely new Halloween audience with content that speaks their language. But the night turns terrible as the group is preyed on by their deepest fears. Brands try to get in early to lengthen the Halloween shopping season, boost sales volume and put the upcoming holiday at top of mind among consumers. If you are looking for some inspiration for your Halloween marketing campaigns, check out these 9 ideas. Let’s take a look at some of the best Halloween campaigns in 2019: Candies and chocolate are one of the biggest sellers during Halloween, after costumes and decorations. Halloween Email Tricks for Your Marketing Treats Veronika Sokovikova 15.10.2020 0. With some eerie ideas and social support, you can bring out much more from this year’s Halloween email campaign. Check out these fantastic and frightening Halloween content marketing campaigns in 2018 that kept audiences worldwide in delicious suspense: What better way to kick off our top Halloween content marketing campaigns than with Burger King’s ingenious idea. Last year, Fanta sales grew by 23% at convenience stores during the Halloween period. It allows you to easily create and publish viral content (quizzes, contests, surveys and 50+ other formats) to all your channels.Learn more. The house itself? In 2019, the Mars company did a 180-degree-turn away from delicious fruity candy, with its release of Zombie Skittles. Halloween marketing campaign ideas center around such a short-lived event as a holiday. Halloween might be the new best time to throw a fundraiser. New: Discover our ideas for Halloween 2020. It just goes to show how powerful content can be when made interactive, and when it includes more traditional marketing activities. Let's spill the beans on how to run a successful Halloween email campaign. See more ideas about creative advertising, halloween, print ads. Campaign just revealing half of it. Even Dior got into the spooky vibe with an influencer campaign featuring Bella Hadid, where the supermodel demonstrated how to create fabulous makeup looks just for Halloween. Oct 14, 2017 - Explore Ink Reverie's board "Halloween campaign ideas", followed by 773 people on Pinterest. Carefully applying fake blood. In this article, we share the most iconic social media campaign ideas to guide and inspire you. New: Discover our ideas for Halloween 2020. House of Mimics. Universal Studios promoted its annual Halloween Horror Nights event with a TV spot that turns the innocent “watch party” concept into a terrifying prospect. The long-form videos ran for two minutes, providing the necessary time to develop the plot, characters, and suspense for an engaging video story. From Halloween Costumes, Halloween Quilts, Halloween Table Runners, Halloween Pillows & more Its car commercial juxtaposes a young boy carving a face into an orange pumpkin against the adult version of the boy. To help, we’ve assembled a list of the top Halloween contest ideas to make your job easy. Did you know Halloween is a huge boon for business, and not just in the US? Take this cool menu, for example. Will Fortnite reinstate the Skull Trooper skin for Halloween this year. Target: “Halloween Hills” (2014) DIY content has long been a staple of Halloween marketing campaigns—seasonal recipes, costume ideas, and party tips are all part of the holiday fun. Think of recent Disney movie remakes, like Aladdin and The Lion King. Last year, M&Ms ran an interactive social media campaign in the month leading up to Halloween. Your audience has to spot the difference between the two images. The campaign combined some of the best practices of content marketing: a dynamic story, compelling video, and a layer of interactivity to get audiences engaged and personally involved. If you are a cosmetics brand, for example, you can encourage your visitors to make a Halloween makeup with your products. While there’s a strong focus on candy, costumes, and decorations, Halloween is a huge marketing event that represents opportunities in terms of data collection and engagement for all sectors: cinema, automotive, games, beauty, travel, etc. Social media campaign ideas to inspire yours on Facebook, Twitter, Pinterest, Linkedin and more in 2020. It’s enchanting – Photo – @damir_k Makeup – @kevikodra Hair – @luevano.hair @lizalicious_hair Set – @roguefoto Styling – @brvndo Studio – @smashboxcosmetics @smashboxstudios, A post shared by Lunar Beauty (@lunarbeauty) on Sep 29, 2019 at 4:10pm PDT. https://smallbiztrends.com/2016/10/halloween-advertising-inspiration.html The campaign was published on a dedicated website, in French and Dutch. The game was published on a dedicated page and promoted via a banner on the ecommerce’s homepage. Halloween Social Media Campaigns: 4 Trends to Inspire Giveaway Ideas September 27, 2017 Posted at 12:16h in Campaign Ideas , Contests , Instagram , Social Media by Dana Kilroy Wardrobes, chests, hats, suits of armor, walls and ceilings - all mimics. Awesome (and easy) ideas for your Halloween social media campaign 1. REI created a guide for surviving a zombie apocalypse. This Halloween fundraising idea can also be turned into a social media campaign. Discover even more Halloween inspiration here! 171 million people partook in some sort of Halloween festivity in 2016, spending more than 8 billion dollars! Bring customers into your store or have them generate social media content on Facebook with a... 3. This was a warning from a microsite of Forbidden... 2) Petco: “Make a scene” – Hold a photo contest. Of course, you’d have to use some of their equipment to survive. Now is the time to get your email marketing into the festive spirit, even if you don’t sell a single scary product. While there’s a strong focus on candy, costumes, and decorations, Halloween is a huge retail event reaching even more categories, like cars, video games, and even makeup. From full adventures to a simple 100 Scary Forest Encounters list you can roll a d100 on to find a spooky battle to throw at your players, the website's resources can help anyone craft a memorable session that ties into the season. Rather than directly promoting the products, the videos engaged the viewer with the brand by creating unforgettably scary stories, ending with a screenshot wishing “Happy Halloween.”. Want to discover other campaign ideas for Halloween? Imagine a quiz with the cult objects or characters from the best horror movies of all time. Pumpkin Patch. How to animate both your online and in-store audience? From the Dead Sea to the diamond exchange, Laura produces content that covers a kaleidoscope of subject matter. Hollowing out a pumpkin. Halloween catalogs. It has some of the Halloween character archetypes like Count Dracula, Frankenstein, or even a vampire hotdog. Your Halloween email campaigns are no different. Halloween By The Numbers It’s a fun, nail-biting short video that definitely gets you in the mood for a horror night. Entertain your audience with interactive branded Halloween games. Qualifio is the leading platform for interactive marketing and data collection. Look for your local ghost tour, haunted house or corn maze and buy a limited amount of tickets. We put a spell on you…. Graphics, content, photos, videos, quotes, infographics, etc. How? For Halloween, France Télévisions decided to offer tickets for the Spirou amusement park. A great way to do this over the holiday season is to use puns that enhance the mailing experience. 7 Effective Halloween Campaign Ideas for 2017 + Free visuals Play a game. 100 Ideas for your Halloween Special. Create a photo contest in which your visitors will share the photo of their makeup with your products. They could do so either through their Google or Facebook account or by creating a France Télévisions account. 25 great Halloween Sewing Project Ideas! Halloween, the 4th largest e-commerce sales holiday, is around the corner.This busy time of the year comes with full opportunities to grab attention of customers and to boost sales for your online stores through frighteningly cool Halloween advertising ideas.. Page 1. Halloween is a mere five weeks away. Stay ahead of your game with the latest digital marketing trends, tips, hacks and more! The grownups who watched the original films in the 90s enjoy a nostalgic trip back to their childhood, while the next generation (their kids) fall in love with the new version at the same time. Oct 24, 2013 - Fundraising, advocacy, education and awareness campaigns for Halloween 2013. . Halloween is one of the most expensive and, therefore, most profitable holidays in North America … as well as around the world. Creating a campaign yourself is a daunting task. FTV also collected new subscribers to its newsletter by adding an opt-in at the end of its identification form. November is CPR Awareness Month, but they ran the campaign in October, and made it very relevant to Halloween. Hope you get to employ at least one this year and get that extra boost in engagement and sales that you are looking for. Make a poster with all the elements and invite your audience to find the movie corresponding to the items on your poster. We all remember the thrill of seeing storefronts all decked out for Halloween (just like Christmas and other holidays). We highlight some new Halloween Marketing Campaign Ideas on how you can decorate your restaurant, organize events, and design offers to make this day epic As can be seen in some of the Instagram comments before the products were available for sale: “Can you drop the collection already so i can buy it!” When customers are begging you to release your products, you know your Halloween marketing campaign is a success. By Cameron Corliss Published Oct 04, … 5 Halloween Campaign Ideas Idea #1: Demonstrate how your clothing or shoes can be used for costumes. Subscribe to our newsletter and get our free expert marketing tips delivered straight to your inbox. Halloween celebrations this year will experience their own type of masquerade, with large in-person gatherings discouraged and traditional trick or treating unlikely for many. See more ideas about halloween, campaign, halloween prints. It has become so popular that it only falls behind Christmas for the most celebrated US holiday. Ask them to share your jackpot on their social media or make another dare in store, for a chance to play again or receive another gift, such as a discount coupon. and now…. By following the above-shown ideas, you can increase your business revenue during this Halloween using email marketing campaign. To avoid cheating, after each participation, the gift was placed behind another pumpkin. Although Halloween falls on the very last day of October, the Halloween commercial season launches well before the fall leaves change color. Offer Tickets with a Purchase. There were numerous video reviews, video challenges and taste tests by bloggers and foodies to show viewers just how horrible (and irresistible!) You’d think Halloween only applies to candy and gothic stores, right? Here’s an example of another nostalgia-driven campaign that’s playing on a theme – and using a drip approach on social media to tease customers with a slow buildup. Alternative: If you work in the movie industry, make your web-users vote for the movie(s) they would like to see during Halloween night. Fanta is repeating its popular campaign featuring seasonal graphics on its packaging along with experiential Halloween kits available at every point of sale (POS). Halloween Email Examples: Inspiration for Halloween Email Campaigns Recent studies by the Halloween Industry Association showed that most… halloween campaign ideas. However, even in 2020, Halloween can be an opportunity for brands to engage … FACT: According to Antavo, during Halloween season, 30% more customers enter contests & … This article was updated on October 15, 2019. Create a jackpot! 2017 Halloween Social Media Campaign Ideas – Doing Halloween the right way (+ editable graphics) Halloween is coming up and now is the perfect time to start your Halloween preparation, come up with fresh and fun (and a little scary:)) Halloween ideas that will help you engage with followers and customers on social media, and show your lighter, fun side. Personalized email marketing campaign examples are some of the best ideas you can apply for your own marketing campaign. In the UK, that number was expected to reach £270 million. Candy, costumes, and of course, the obligatory pumpkin carving – Halloween is, and has always been, a special day for children. However, it also includes a ‘rotten’ Zombie flavor, and the consumer will only know they are eating it once they experience the terrifyingly awful taste. Sign up with your email address to receive news and updates. 5 Tips for Halloween Email Campaigns That Wow Email marketers can still get plenty of mileage out of their Halloween marketing plans, even if the day isn’t the blockbuster it could have been pre-pandemic. Add a little animation to make your quiz even scarier. You can add a timer to make the game even more challenging. It’s this kind of suspense and build up that is the foundation of fantastic marketing. Just like Proximus, which made its participants win a housewarming party, make the player win a Halloween evening! The campaign was promoted via a creepy clown-filled YouTube video with the hashtag #ScaryClownNight. 3. Here are some Dungeons and Dragons 5th Edition Halloween Campaign Ideas for the upcoming holiday. Discover even more Halloween inspiration here. Except years later, he’s carving a face into an orange….Skoda hood cover. Offer movie tickets to the participant(s) with the correct answers. REI is the outdoor clothing, gear, and footwear retail, and its Halloween campaign idea is probably the best in the world of spooky marketing. We’ve discussed before how Fortnite, the world’s leading interactive computer game, pwns when it comes to content marketing. These fun Halloween marketing ideas prove that your small business doesn’t need to spend a fortune to hold an awesome Halloween "party" that delights customers and boosts your revenue. https://smallbiztrends.com/2016/10/halloween-advertising-inspiration.html Join thousands of industry leaders and get the latest news and insights delivered to your inbox. https://marketingartfully.com/fun-halloween-marketing-campaign-ideas The popular campaign combined good old nostalgia, a clear and catchy theme, and a slow drip approach to build momentum. Also, be sure to download our holiday marketing guide for more tips about gaining and retaining your holiday customers. Costume contest. Halloween Social Media Campaigns can be tricky and treaty at the same time. Switch up your brand’s socials this spooky season with these ideas that you can squeeze in your social media campaign. This year, the focus was on the 80s, and the promo campaign centered around a group of friends getting together at home for a relaxing watch party. Go check out @mannymua733 most recent video for the full reveal! With total spending for Halloween reaching a monstrous $9 billion last year, you should seize the opportunity to collaborate with creative content creators and launch a killer campaign! The soft drink giant’s Halloween campaign combines physical and digital elements, building on its past success. The beauty of this kind of marketing tactic is its potential to go viral with the help of influencer marketing. 25. Laura is a seasoned content and marketing writer, with over 10 years' experience writing for Israeli and multinational companies operating all over the world. Halloween is on the horizon, and spine-tingling sends have been making their way into our inbox. In fact, 9 out of 10 Halloween shoppers in 2018 planned to buy candy. Another emotion that works well in marketing is nostalgia. Participants were asked to answer some questions and then validate their participation by identifying themselves. Create a Branded Spooky Video. With Halloween approaching, brands are identifying influencer marketing Halloween campaign ideas that will promote their products and services in fun, fresh, and relevant ways for their target market. In fact, a recent survey by consumer insights firm Numerator found that 62% of respondents will not be heading door to door on October 31. Gamification is the latest trend of digital marketing and Halloween is the perfect time of the year to gamify your marketing strategy.Launch branded mini-games as part of your Halloween marketing campaign, collect leads and boost brand and product awareness!. the rotten candies really are. Don’t change what you’re selling; just present it with a Halloween … Host a contest. 10. Halloween is almost here, so what are the best Dungeons and Dragons horror campaigns to celebrate the most spooky holiday with? And leaving you curious for the rest. They describe both quick and powerful ways to add a dash of All Hallows’ Eve to your email promos. This follows a clear trend as part of the recent rise in long-form video, which has been known to achieve even higher completion rates than shorter video ads.
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