How to register an Official WeChat Account HERE. Q: What type of Chinese social media app is it? Momo is one of China’s leading mobile-based social and entertainment platforms that include a live-streaming platform and online dating platforms. Here is an update of last year’s article with the new popular social media sites and apps in China. However, only confirmed friends can see it which makes wechat a much more private platform. From the distribution of the provinces, it can be seen that the users of Xiaohongshu is more popular in developed coastal provinces, with Guangdong Province having the most users. used to be really active. It’s an instant messaging app that allows users to play online games, share time limited videos, receive emails and large files, shop and join online groups. Youku can help you reach out to a wider audience. Publishing valuable and compelling content on Wechat can: In 2018, Wechat introduced a search feature, which brands could utilize to improve the velocity of their content. The landscape of Chinese social media is tremendous, which makes it very easy to get confused. Did it work? In 2017, GMV (Gross Merchandise Volume) exceeded 100 billion RMB. Creator of Wechat, QQ zone, QQ Messenger, and dozens of sub-branded products, Tencent is one of the first innovators of Chinese software development. Thanks to this fusion, businesses can reach out to Meituan Dianping’s huge database through advertisements. This reflects the analysis results that show Zhihu users tend to be more engaged in the Internet, finance and other industries. China embraces Russian disinformation tactics on COVID-19 crisis. Our next article discusses connecting Chinese social media platforms to e-commerce solutions. Meituan Dianping is China’s leader in O2O (offline-to-online) services, creating a one-stop super app for a range of services, from haircuts, manicures, and massages, to movie tickets, food delivery, and hotel bookings. Learn more about Dianping in our previous article. Officially launched On 13th May 2016, Yizhibo teamed up with Weibo as a Chinese live-streaming app and a strategic partner to support the live broadcast function of Weibo. Youku covers memberships, games, payments, smart hardware, content production, and announcements. Chinese people are more likely to use this platform as it combines all they need on a daily basis. WeChat is called the “Facebook of China” due to the similar functions it has with Facebook. It supports multi-group chats and users can use WeChat and friends to send fun communications such as SMS, MMS, GIF, Video calls, etc. #1 marketplace in China and one of the most innovative companies globally, Purchasing influence: 1 in 4 Chinese people has made a purchase on the platform, Type of vendors: restaurants, hotels, movie theatres, hair salons, …, Average time spent on the app increased by. You can also use your phone to log into Weibo via the Weibo app when on the go. My name is Julia Wu, I am an international business student from The Netherlands. WeChat is a Chinese multi-purpose chat app that has grown into a ‘super app’ with added … Pingduoduo is a third-party social e-commerce platform focusing on C2B conglomeration. In these ways, Zhihu has maintained high trustworthiness among users. WeChat is the most well known and significant social media stage in China, with a month to month dynamic client base of 806 million (as of Q2, 2016) and YOY development of 34%, as reported by Tencent in Aug 2016. Why? Q: How many registered users does it have? I am really interested to discover the best practices in social media for brands in China, Hello – Tencent‘s Qzone, QQ – The Chinese version of Messenger, – Xiaohongshu (or RED): Shopping and product reviews, Most creative Chinese Apps to watch in 2020. Indeed, the platform is successful thanks to an omnichannel strategy. It’s popular for making friends with nearby strangers. There is definitely still life in long-form video. Frequency of daily use: 60% of WeChat users open the app, increase customer engagement and convert your followers into buyers. Targetting young people, the software was launched in September 2016 and is a 15-second short video community. Pingduoduo is now one of the top social media apps. In the same way, social media agencies have, for a very long time, tried to make marketers…, Do you know the differences between all the WeChat accounts? Users can use this platform to select songs, shoot short videos, form their own MV works and share with their friends or followers. Momo users can find people nearby and send each other text messages, images, location information, and voice messages. Yinke users are experiencing a truly interactive era of live broadcasting. For the first time, Tencent’s WeChat users exceeded 1 billion, and Tencent’s QQ reached 783 million active users. "Clubhouse is now blocked in most cities in China," journalist Michael … Bilibili is often considered to be the Chinese YouTube, with 172 million monthly users. There is a strong culture of clicking on ads on Toutiao because users see them as more trustworthy and useful. Weibo also bans QR code promotions, unless businesses are able to find a way to get followers on WeChat with offline or online campaigns, otherwise targeted WeChat advertising is the best option. If the forum doesn’t exist yet, there will be one automatically created from the query. Brands leverage popular Wechat accounts of KOLs who have huge followings to spread the message. It provides live broadcasts of popular games, e-game competitions, and Game star/KOL broadcasts. How to increase your WeChat following online, Chinese social media landscape is unique and constantly evolves with the emergence of new players every year to keep up with the high demand. Many accounts have a special purpose such as deals, sign-ups, blogs, etc. Have you ever wondered which Chinese social media sites are the most popular? Tencent announced its quarterly results as of 16th June 2018. Like Instagram, the @ symbol is used to mention others. Which WeChat account is best suited for you? A third of global luxury goods are sold in China – mostly to young people. China sows disinformation into American social media; State Department correspondent Rich Edson reports. In terms of age distribution, users under the age of 30 account for nearly 70%. The more data people contribute, the better-fit content they will see, then the more frequently people use it. If you follow us for some time, you may have understood how important forums are for Chinese netizens. But generally speaking, most people in China are listening to advice (RED, Weibo), reading entertaining and educational content (Wechat), and watching videos (Youku, Douyin, Yizhibo). With its enormous customer base, Meituan Dianping benefits from a large database. it offers location-based shopping guidance and an in-depth product introduction for store owners, and free and convenient blogging tools for reviewers. It is a discounted fashion and lifestyle e-commerce platform. Yinke is a real-time Chinese live-streaming media platform developed by Beijing Honeywell Network Technology Co., Ltd, with minimal product design and new dynamic peer-to-peer mode. From traditional commerce to the current internet industry, female social attributes encourage them to spend more, which is the main reason that Xiaohongshu targets women. The social element of the software allows you to meet people who share a common lifestyle or have common interests. After its launch in May 2014, the company won the #1 Free App Store Championship for 24 consecutive days. Leveraging your WeChat followers’ location information can be beneficial for online and offline businesses. Take a photo – select a filter effect – select a sticker – tag photos – post. Wechat ads include Moment ads (shown on Moments) and banner ads (blended into targeted articles) to increase the reach for brands. Its success and efficiency can be explained by the developers’ continued diligence to improve…, Chinese KOL (influencers) can ask 1000$ to 1,000,000$ for one post…. It has attracted KOLs and celebrities to do product and service promotions. Douyin provides the ability to edit videos with engaging special effects and funny stickers to inspire its users to produce more and share more of these kinds of funny short videos with their friends. By analyzing their target customers and tailor-making their marketing strategies, brands can increase customer loyalty and brand awareness. Originally a text limited to only 140 characters per post, Weibo has now increased its character limit and encourages longer posts. OVERVIEW OF THE KOL INDUSTRY IN CHINA Before going…, With over 640 million internet users in China, the largest in the whole world, and almost everyone active on social media, it is very important to know that basics and go into the different social networks in China. Imagine obtaining access to Toutiao’s huge database of sticky users, hungering for new information. As seen in the graph below, the users of Zhihu are primarily located in first-tier Chinese cities. Wechat is widely used for business promotion because it allows you to create business accounts and add followers or future followers to the account. WeChat is the most popular social media in China. Advertisers can target customers through location-based services as well as standard targeting options based on interests, demographics, etc. In July 2018, Yinke was listed in the Hong Kong stock exchange and became the first live entertainment broadcaster. Users on Zhihu are promising consumers because Zhihu’s user base are high income, high consumption, and highly educated people. Youku is often called the Youtube of China. You can comment on and forward other people’s posts. Xiaohongshu (also known as RED), is a Chinese social media site that is more of an online community. HI-COM is a Chinese digital localization agency helping businesses enter the Chinese market without uneccessary hassle. With 227.49 million monthly active users as of April 2019, Douban is one of the best platforms for word-of-mouth marketing when it comes to entertainment. WeChat is a free messaging & calling app which allows you to easily connect with your family and friends across countries. The WeChat software itself is free of charge, but the Internet traffic charges generated by WeChat are instead charged by the network operator. China Appears to Block Social-Media Platform Clubhouse After Brief Flourishing of Debate - WSJ The Silicon Valley audio-chat app had attracted thousands of users in China, who used it … WeChat supports mini programmes built separatley by brands and companies. Chinese writer Karoline Kan explains how people try to get around the censors. WeChat is a chat tool launched by Tencent, used originally to send voice messages, videos, pictures and texts over the Internet. Momo offers relatively advanced targeting for advertising because users purposely fill in their accounts with information on their interests and more to make themselves attractive to other users. The answer is in the numbers. Check out this guide. today mainly for convert, cinema critics. It is speculated that the original Xiaohongshu, which was an experience-sharing platform for Haitao (the overseas product market of Jingdong), has accumulated a lot of middle-to-high consumers with older Haitao target users. Tencent, its gathering organization, is the thing that individuals generally know as BAT, one of top 3 web goliaths in China. Not only it is useful for businesses in China, but Dianping is also present in more than 200 countries！. There were around 673.5 million social media users in China in 2019. This makes China the world’s largest social media market, with people increasingly depending on such platforms to look for a place to share their opinions, ask for product recommendations, and connect with others. Tell us about yourself. NICE is a social software based on images and tags. The book-system includes e-books and audio books, as well as a “Know the Book Club” section, which was launched in early 2018 to help users disassemble and analyze books. Nothing special (with dirty background). This is the place for content to go viral and for KOLs to build their online communities. Use these platforms to acquire customers, and drive retention. Among all forms of content, video format proves to be the most popular and effective on Wechat. You can have a better engagement and easily increase your ROI. If you have any questions or would like more information, please feel free get in touch. Social media usage continues to grow across the world, and China is no exception. It is committed to helping content producers efficiently gain more exposure and attention on the mobile internet. Weibo is a tool for communication. On 15th October 2018, at the Cannes Autumn Film Fair, Tencent Video and BBC Studios officially announced the collaboration of the “BBC Earth Tribe” – in order to increase the community of BBC fans. In 2018, there was an increase of 15.9% in comparison to the previous year. However, the Toutiao account is difficult to apply for and is particularly easy to get banned. In China, posting banned words on social media can get you in trouble with the authorities. It’s very similar to Instagram stories but as of now, only verified official accounts can post a story. Many young men and women spend their time on Taobao and Tmall in search of new or interesting products, whilst the older generation are searching for good deals. Kantar Media’s China Social Media landscape 2018. Although another Chinese live-streaming app, Mei Pai is a favorite software application for young people who love to broadcast live, short videos including beauty content, talent shows, food shows, music, hot topics, and original and funny videos. The most successful accounts on WeChat and other platforms are those that are interactive and not read. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. In a word, it is a Push strategy rather than a Pull strategy. Taobao is the 4th most popular app in China. It is home to the KOLs and fans of the gaming industry. Brands can use QQ to engage with younger and future generations of consumers. A: Males use it slightly more than females. To learn more about Taobao, please see our article. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to one minute (three minutes for some users). However, its core feature is adding tags to places and people. It is also a cross-border e-commerce business, a sharing platform, and a reputation database. It provides comfortable living with instant shopping and instant delivery service. According to recent research, 49% of the WeChat users would share an article on their moment if they believe it’s useful. Social media agencies had tried to sell free visibility since social web accession and since consumers are more or less taking power. In this way, a brand can also get some free ride on SEO. This app is very popular in China and used by half billion people. Long-term branding will work very well on this platform. Others can also follow you, which is how to build up a fan base. Unfortunately, this strong mobile focus presents difficulties for social listening. WeChat has now 1.17 billion monthly active users making it the 5th most popular/used social media platform worldwide. This social media uses the location, preferences, and habits of its users. Unlike YouTube or TikTok, the promotion of a video is not based on a specific algorithm to boost visibility. Toutiao is owned by ByteDance. Hi Making tremendous sales volumes on self-created shopping festivals such as Double 11, Singles Day, Double 12, 618 (June 18th) and more, the Taobao platform is still the number one shopping site in China. The US Commerce Department, which will implement the bans for national security reasons, is drafting documents to clarify the specific transactions that will be prohibited between Chinese companies and US companies – and when those bans go into effect, the people said. Q: What type of Chinese social media site is it? So where should you start? QQ music and v.qq are the two entertainment platforms, QQ zone is one of the core platforms of Tencent Group where all the members of the QQ group feel comfortable. Additionally, like other Chinese social media, Meituan Dianping owns big data of users such as demographics, location, consuming patterns, and preferences. Xiaohongshu is also called Little Red Book. Once articles are read by a certain number of users, they can gain popularity on the hot-topic or super-topic community forums. They love to spend time on their phone, reading opinions and recommendations on several topics. In this article, I will discuss the top social media platforms for Chinese consumers, where to look for Chinese KOLs and the best types of Social media used for this style of marketing. They have strong potential as they have an increased purchasing power. China is offsetting a penetration of the market for the moment lower by a much more significant growth potential. Hi Pierre, If you are considering to enter the Chinese market , the top 5 social media platforms you need to focus on are WeChat, the Facebook of China; Sina Weibo, the “Twitter of China”; Youku/Tudou, the “YouTube of China”; Douban, a niche social network; and RenRen, the most popular social media with Chinese university students. It’s like the house of brands where they publish content, news, information, promotion … to update followers, which finally leads to more sales. For instance, when users are searching for their potential dates, advertisers can place an ad for a local bar or club with a discount offer on their result sites so as to attract customers to pay a visit. According to Bloomberg, the estimated market value of Pinduoduo is reported to be 32.014 billion USD – exceeding the market value of JD.com! By simply scanning a WeChat QR code, you can pay for items via your WeChat wallet (attached bank account). It became the number one non-game app downloaded on the App Store worldwide. #1 intelligent content distribution platform in China, #1 short videos platform has entered a period of rapid growth, Brands can use content marketing to attract users. The search function on WeChat is still relatively new. Huya was 2018’s most popular video streaming platform. WeChat’s mini-apps allow people to use partner services, such as calling a taxi, booking hospital appointments and paying bills. Users can interact with the host in real-time, in the form of texting and socializing with their gaming idols. In China, Youku is one of the most important online video and streaming service platform. As … JingRi Toutiao Media Platform is a media/self-media platform under “Today’s Headline”, which is dedicated to helping enterprises, institutions, media and self-media to get more exposure and attention. Among them, users under the age of 24 account for roughly 40%, whilst users between the age of 24–30 account for about 30 %. Meituan Dianping or just Dianping is an important platform if you are wishing to attract Chinese offline customers to hotels, restaurants, tourist sites and workshops. Even more interesting, the incredible breakthrough of mobile phones in China: 98% of Chinese Internet users connect to the Internet from mobile devices, compared to only 73% in the United States. The ensuing weeks saw a spike in social-media activity from Chinese diplomats and state media accounts on Twitter, Facebook and YouTube criticizing the BBC, said Jacob Wallis, a … Today, the way we sell online with videos is evolving fast and you need to stay up-to-date with all the existing social media. It is a really booming industry. As of January 2019, Tencent Video is the 7th biggest app in China in terms of monthly active users. Source: Medium. Your email address will not be published. Wechat has given every user a “wall”, which is a space where you share the “moments” of your life via photos, videos, posts, music etc. YouTube, Facebook, and Twitter are blocked in China, but their Chinese equivalents are expanding. In this post, we’ll introduce you to some of the most important Chinese social media sites, and examine the opportunities for businesses on these sites in 2019. For your brand, you will increase your brand awareness and obtain a higher engagement. This social media is a great tool if you need to target Chinese women. This tactic incentivizes mass participation and results in the social buzz that can connect users to brands more effectively. Tencent  Video is the 4th most downloaded Chinese app in 2018. Last year Taobao added a video introduction to a product (feature image is now a featured video), making videos available for all bloggers on Weitao. There are other social media platforms that target specific industries that we have not mentioned in this article. Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. To do so, Momo creates various location and interest-based features, such as Nearby Users, Groups, Message Board, Topics and Nearby Events, multi-media instant messaging tools, as well as popular mobile games. Why? As a result, the idea of providing online advice and recommendations to others has now become a well-paid-for service. Photo + tag play makes the photos more meaningful. Weibo has its own live stream platform, called Yizhibo live, which quickly rose to popularity after its release. Every second 486 Wechat articles are published in China, 166 rooms booked on Qunar, 115,740 Q&A’s on Zhihu, and 3,472 orders placed on E’leme, and over 62% of people open the WeChat app more than 10 times a day. UBS analysts pointed out that China’s ever-growing e-commerce market volume is enough for Alibaba and Pinduoduo to coexist in the next period of time.